You may have been taken aback by the fact that I only only had close to 11K followers when I shared my earnings from 2022.
Truth be told there are creators with well over 200-300k followers who haven’t figured out how to monetize the content they create. There are also creators with less than 10K who made more than I did last year.
A large following doesn’t necessarily mean you’ll be able to monetize your platform.
Monetization comes from being able to build an engaged community, having a niche, and creating valuable content that is in alignment with the goals of the brand when you choose to collaborate on sponsorship content.
Engagement, reach, and audience are more important than follower count remember that !
I wanted to share with you all how to calculate your engagement rate. This formula is very important to know because brands often use this tool when deciding who they will connect with on collabs!
Here’s the formula to calculate your engagement rate per post :
Likes + comments / followers x 100
Remember a large following means nothing if the people that follow you don’t care about the content you’re putting out !
